Comfortable High Heels Are Now A Reality
Is it possible to combine comfort and high heels?! Yes, says Frederikke Antonie Schmidt, the owner and designer of the innovative shoe brand roccamore.
Frederikke has spent the last three years developing an ergonomic insole that supports the foot, while forcing it to walk anatomically correct in high heels. The insole is covered with a special kind of shock-absorbant latex, the same kind of material that Nike uses for their insoles. Combining elegant lines and feminine design, Frederikke has created a collection of beautiful AND comfortable high heels.
“I was tired of always having to choose between sneakers and high heels,” says Frederikke. “I wanted to have shoes that would fit my lifestyle. During my day, like so many other women, I’m often on the go and have to walk a lot, so I simply don’t have the time or energy to have sore feet.”
Roccamore means ‘a fortress of love’ in Italian. The name symbolises roccamore’s vision of what shoes should be: small fortresses of love around the feet, instead of the complete torture chambers many people trap their feet in everyday.
In 2014, Frederikke joined forces with online business developer and experienced Maltese-based Danish entrepreneur Line Young Peteri. As a self-aware, fashionable woman with a busy lifestyle and mother of two, Line immediately saw the potential of the concept and fell in love with roccamore. Together, the two women are now working on realising the concept, which they have chosen to do through a crowd-funding campaign at the global platform, Kickstarter.
“By searching for funding through Kickstarter, we have invited our customers to be part of the process with their input, ideas and feedback,” explains Line. “In a way, you can say that if roccamore gets funded, it will tell the story of all the people that helped it on the way.”
The campaign was launched yesterday, on November 10th, and offers you a unique opportunity to be amongst the first to get a pair of roccamore shoes with up to 70 per cent discount.
In July, 2009 Frederikke Antonie Schmidt graduated as a shoe designer from Polimoda, Florence. During her studies, Frederikke completely fell in love with the old town, and ended up living and working there for six years. Already before her studies, she was working as a designer and during her time in Italy, she worked with various small and medium brands like MaxMara, Elisabetta Franchi, Shiatzy Chen, Icone Shoes, Chie Mihara and Sarah Chofakian.
Frederikke has won several prizes for her design including ones by Vogue Italia, Polimoda Talent, Danish Elle, Kea Talent and Muuse.com, among others. In December 2009, Frederikke was appointed Creative Director of the Hungarian/ Italian brand Mermaid Shoes, where she worked until 2011. She then decided to return to Copenhagen to study for a PBA in Brand Design at KEA and start roccamore.
Line Young Peteri has worked in the online and media industries since she was 19, and was a part of the €12 million sale of Jubii Auction to QXL.com. She is also the co-founder of the successful online publishing company Zmags.com, which was sold to the Gorres Group last year. Besides all this, Line was nominated for and won Cosmopolitan’s Fun Fearless Female Entrepreneur Award.